Booking.com is the world’s largest online accommodations platform, with more than one million rooms booked per day. Booking.com’s workforce is over 10,000 strong and spans across its 158 offices worldwide.
A huge workforce means a large number of internal communications. Booking.com approached us to help create an internal communication system between the staff and offices that’s consistent and expresses its brand values.
Our goal was to create a solution that is interactive and helps staff at all levels to disseminate ideas that are focussed on brand building and express themselves more freely. We created booking:people – a versatile branded communication toolkit that uses graphics, illustrations, type and motion graphics, in a simple and flexible expression.
Booking:people is a playful, personal and easy to use internal brand experiences. It provides the tools for employees to personalize their brand communication assets, be consistent, and have a smooth conversation with each other.
Cultivating Brands by Design