Establishing worldwide brand awareness

Internal identity
Booking.com

Empowerment through design

BACKGROUND

Booking.com is the world’s largest online accommodations platform, with more than one million rooms booked per day. Booking.com’s workforce is over 10,000 strong and spans across its 158 offices worldwide.

OBJECTIVE

A huge workforce means a large number of internal communications. Booking.com approached us to help create an internal communication system between the staff and offices that’s consistent and expresses its brand values.

APPROACH

Our goal was to create a solution that is interactive and helps staff at all levels to disseminate ideas that are focussed on brand building and express themselves more freely. We created booking:people – a versatile branded communication toolkit that uses graphics, illustrations, type and motion graphics, in a simple and flexible expression.

RESULT

Booking:people is a playful, personal and easy to use internal brand experiences. It provides the tools for employees to personalize their brand communication assets, be consistent, and have a smooth conversation with each other.

We based the visual language on the brand values, using the dots as a unifying element across the identity

Employees can present their ideas and newly developed projects using the toolkit and can inspire collegues worldwide

The design system was introduced at the Booking.com Annual Meeting, one of the largest corporate staff meetings in the world